(Photos by Jenny B.)
We Heart “50/50”
In true rotating retail style, we have designed our first ever Drake General Store concept space! Just in time to make a holiday cameo, we’ve split the room in half: 50/50 doesn’t make you choose one shop over another; it reflects the perfect balance between two content and design ideas.
Located at 1140 Queen Street West beside our first Drake General Store, 50/50 will play fleeting host to two of our great loves: apparel and salvaged furniture + antiques. Our modern pioneer aesthetic can be found peppered throughout the space: echoed in the industrial furniture, mounted antlers painted bright colours, vintage wall maps as well as bespoke antique jewelry.
The Hot Hunt furniture artefacts stand against a black chalkboard wall, which is in direct opposition to our apparel that hangs on brass fixtures mounted on a pure white backdrop.
Our locally made Shared F/W 2011 collection will be the central focus, but the white wall also displays apparel brands like Pendleton, Life After Denim, BLKSMTH, West is Dead, Cheap Monday, As If, Granted + more.
Don’t blink, we wouldn’t want you to miss our first retail super nova.
Monday to Wednesday: 11AM_7PM
Thursday to Friday: 11AM_9PM